Searching smart solutions
Years have passed, generations have gone and the human discoveries have open up amazing frontiers for the social development; it takes great efforts and many micro improvements that put together, make a wonderful discovery.
This is the philosophy that guides us: contribute, with our daily efforts, to the great human improvement. Now more than ever, the basic research is fundamental to growth of RuB.
Our people are, above all, "creators of ideas", each working in its specialized department studying process improvements, new materials, new technologies, new products and bearing always in mind customer's satisfaction as their primary objective.